It is fairly well established at this point that effective content marketing is probably the most reliable way to get large volumes of qualified leads for your business. However, new information from marketing studies conducted by the experts at HubSpotand Social Media Examinerindicate that while posting regularly is great, posting daily can generate some serious rewards. In fact, last year, businesses that posted daily on their blogs acquired roughly five times as many leads as businesses that posted weekly. Perhaps even more telling, those businesses posting daily acquired nearly double the number of customers through their blogs than did their less-frequently-posting counterparts.
“But wait, daily posting is a huge commitment!” you’re probably thinking. You’re right. And not every business will benefit to the same degree from making that commitment. Some businesses will do just fine with half the leads or customers generated by the daily posters, and many cannot afford the time commitment daily posting requires. To help you identify how often you, personally, should be posting content, we have assembled a list of three pro’s and three con’s for daily posting.
Every business is different, and, by extension, every business has different content needs. Take the time to carefully evaluate not just what you would hope to accomplish with daily blogging, but also what the process might cost you in terms of time and resources that could be focused elsewhere. A good content strategist should be able to sit down with you and advise you whether daily blogging is a need in your business, then all you have to do is assign the writing projects!
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