Desert Path Marketing Group
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How good will your content marketing be in 2016?

    By John Triplett
    Desert Path Marketing Group

    John Triplett mug shotA good content marketing program is an essential tool for businesses in 2016.

    Prospects want to learn and investigate options on their own. A strong content marketing program is a key to their self-education process about your business, your products and your credibility.

    Timely, relevant, top-quality and authoritative content helps the purchase decision and moves the customer toward a decision.

    Publishers of all sizes are learning the key to growing an audience with more visitors, more leads and more sales is a strong content marketing strategy and program that is well executed.

    Do you have a good one for 2016?