By John Triplett
Desert Path Marketing Group
A good content marketing program is an essential tool for businesses in 2016.
Prospects want to learn and investigate options on their own. A strong content marketing program is a key to their self-education process about your business, your products and your credibility.
Timely, relevant, top-quality and authoritative content helps the purchase decision and moves the customer toward a decision.
Publishers of all sizes are learning the key to growing an audience with more visitors, more leads and more sales is a strong content marketing strategy and program that is well executed.
Do you have a good one for 2016?
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How are you helping customers who are searching for trustworthy, honest content about your business?