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Hiring a Professional Content Strategist Who Can Make a Difference

You think you’ve done everything right. You set up a website for your business, branded yourself well and consistently, established social media profiles on every major platform, hired a professional writer to create compelling content for your blog, and, most importantly, you have a useful product or service that you consistently deliver with sterling results. […]

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3 Things to Know About SEO Before You Hire a Content Strategist

If you are like most business owners, you know that you need good content on your website in order to make that website work the way it should, generating lots of qualified leads for customers and clients for you. This need, while widely acknowledged among entrepreneurs and business owners at all levels, often goes largely […]

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5 Blogging Facts to Inspire Your Content in 2019

Even the most prolific and gifted writers get “writer’s block” from time to time. But what do you do when your writer’s block is hurting your business? Bloggers, more than any other type of writer, are likely to suffer from mental blocks when creating content. This is due, in large part, to the immediately responsive […]

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What is the Proper Length for a Blog Post?

You’ve heard the statistics before, and you have to admit they’re convincing: B2B companies that regularly blog receive 67 percent more leads every month than those that do not[1] 57 percent of marketers (not just internet marketers, note) say their blog-based leads are better quality than those generated by other promotional activities[2] Internet users consider […]

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How to Measure Engagement With Your Audience

Once you have the key content in place, you want some way to measure engagement with your online audience to see if this is working. One of the best ways to measure this is by adding an inbound marketing program to your content. We can also help you with this. Sometimes people confuse content marketing and inbound […]

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Help, Not Sell, To Engage Customers

Is Your Content Strong Enough To Help? The goal of your website, and the content you have there, should be to attract, engage customers and delight customers online. The stronger the content for your target audience, the more visitors you will attract. More visitors mean more leads and more leads mean more customers and more […]

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How are you helping customers who are searching for trustworthy, honest content about your business?

How are you helping customers find out about your business, what you offer and how you differ from the competition? While many talk about Google and the importance of search engine optimization, there is something just as important that is frequently overlooked. If your potential customers find your website and stop by for a visit, […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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How good will your content marketing be in 2016?

By John Triplett Desert Path Marketing Group A good content marketing program is an essential tool for businesses in 2016. Prospects want to learn and investigate options on their own. A strong content marketing program is a key to their self-education process about your business, your products and your credibility. Timely, relevant, top-quality and authoritative […]

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The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]

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