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3 Content Marketing Tips from Successful Nonprofit Promotional Campaigns

If your business is like 99 percent of businesses out there, then your most valuable customer is, ultimately, the customer who comes back. Customers who return to a business repeatedly over time, known as repeat customers, tend to generate about 40 percent of revenue for brick-and-mortar stores. For online retailers, that number is much higher […]

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Can Becoming an Official Social Media Influencer Help Your Business?

Just a few years ago, the term social media influencer was restricted mainly to make-up artists and celebrities. These individuals used their massive social media followings (usually on Twitter or Instagram) to promote products essentially by posting images of themselves using them and describing why they liked them or where to get them. When someone […]

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Clickbait or Not, Buzzfeed Has Lessons to Teach You

If we told you that you could learn a few things about successful content marketing from BuzzFeed, you probably would be taken aback. After all, BuzzFeed, while ubiquitous, is not exactly known for its amazing journalism, incredible writing, or even educational content – all things that most content strategists insist are the keys to successful […]

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What You Should Learn from YouTube’s Latest Content Strategy

If you loved Karate Kidas a child, then you probably watched YouTube’s revival of the franchise, titled “Cobra Kai,” with great interest. You weren’t alone. In fact, the first episode was considered a raging success, with more than 50 million views in just five months. Analysts were heralding YouTube as Netflix’s challenger in the original […]

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3 Myths About Content That Could Kill Your Entrepreneurial Aspirations Permanently

Would you believe it if we told you that the number of blogs today on Tumblr alone is more than double the total number of blogs online in 2013? You better believe it, because it’s the truth! According to Statista.com, in July 2017, Tumblr boasted 350 million blogs. In 2013, there were an estimated total […]

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The Pros and Cons of Using Yoast

If you have a WordPress blog, then you probably have heard of Yoast. Yoast, short for Yoast SEO, is a plugin for WordPress used to help bloggers easily make their posts and their website as friendly to search engines as possible. Yoast employs a traffic-light rating system that is easy to understand and makes helpful […]

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The ‘Hidden Gold Mine’ in Your Online Reviews

We all know that a negative online review can wreak havoc on your business, but have you ever stopped to think about leveraging the positive ones? A positive online review is a great thing for any company, but most companies tend to spend far more time worrying about the one negative review than leveraging the […]

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Why Monsanto’s $2 Billion Payout Should be a Warning on Content Marketing

Do you consider content marketing an integral part of your promotional strategy? If so, then you probably should be paying close attention to a certain billion-dollar weed-killer settlement reached recently (May 2019) in Oakland, California, between a West Coast couple who say Roundup gave them both non-Hodgkin’s lymphoma and “Big Superfood” giant Monsanto, commonly known […]

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How to Know if You Should be Curating Content

In the words of one of the greatest content marketers of all time, Kylie Jenner, “I just like to be original.” Jenner, who has dominated social media consistently and with her 100 million Instagram followers and similar volumes of Facebook, Twitter, and YouTube followers (but not SnapChat, which makes her “sad” – a tweet that […]

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What Every Blog Owner Should Learn from the College Admissions Scandal

It has just the right amount of scandal to be addictive and just the right amount of entitled wealth and privilege to make us feel justified in constantly tracking (and gasping over) the excesses of our U.S. celebrity population as they are exposed for buying their kids’ way into prestigious colleges across the country. As […]

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