Desert Path Marketing Group
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All posts by DesertPath

Why Monsanto’s $2 Billion Payout Should be a Warning on Content Marketing

Do you consider content marketing an integral part of your promotional strategy? If so, then you probably should be paying close attention to a certain billion-dollar weed-killer settlement reached recently (May 2019) in Oakland, California, between a West Coast couple who say Roundup gave them both non-Hodgkin’s lymphoma and “Big Superfood” giant Monsanto, commonly known […]

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How to Know if You Should be Curating Content

In the words of one of the greatest content marketers of all time, Kylie Jenner, “I just like to be original.” Jenner, who has dominated social media consistently and with her 100 million Instagram followers and similar volumes of Facebook, Twitter, and YouTube followers (but not SnapChat, which makes her “sad” – a tweet that […]

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What Every Blog Owner Should Learn from the College Admissions Scandal

It has just the right amount of scandal to be addictive and just the right amount of entitled wealth and privilege to make us feel justified in constantly tracking (and gasping over) the excesses of our U.S. celebrity population as they are exposed for buying their kids’ way into prestigious colleges across the country. As […]

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The Pro’s and Con’s of Posting Content Daily

It is fairly well established at this point that effective content marketing is probably the most reliable way to get large volumes of qualified leads for your business. However, new information from marketing studies conducted by the experts at HubSpotand Social Media Examinerindicate that while posting regularly is great, posting daily can generate some serious […]

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Hiring a Professional Content Strategist Who Can Make a Difference

You think you’ve done everything right. You set up a website for your business, branded yourself well and consistently, established social media profiles on every major platform, hired a professional writer to create compelling content for your blog, and, most importantly, you have a useful product or service that you consistently deliver with sterling results. […]

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3 Things to Know About SEO Before You Hire a Content Strategist

If you are like most business owners, you know that you need good content on your website in order to make that website work the way it should, generating lots of qualified leads for customers and clients for you. This need, while widely acknowledged among entrepreneurs and business owners at all levels, often goes largely […]

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5 Blogging Facts to Inspire Your Content in 2019

Even the most prolific and gifted writers get “writer’s block” from time to time. But what do you do when your writer’s block is hurting your business? Bloggers, more than any other type of writer, are likely to suffer from mental blocks when creating content. This is due, in large part, to the immediately responsive […]

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What is the Proper Length for a Blog Post?

You’ve heard the statistics before, and you have to admit they’re convincing: B2B companies that regularly blog receive 67 percent more leads every month than those that do not[1] 57 percent of marketers (not just internet marketers, note) say their blog-based leads are better quality than those generated by other promotional activities[2] Internet users consider […]

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How to Measure Engagement With Your Audience

Once you have the key content in place, you want some way to measure engagement with your online audience to see if this is working. One of the best ways to measure this is by adding an inbound marketing program to your content. We can also help you with this. Sometimes people confuse content marketing and inbound […]

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Help, Not Sell, To Engage Customers

Is Your Content Strong Enough To Help? The goal of your website, and the content you have there, should be to attract, engage customers and delight customers online. The stronger the content for your target audience, the more visitors you will attract. More visitors mean more leads and more leads mean more customers and more […]

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