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All posts by DesertPath

The Pros and Cons of Tribal Content Marketing

It sounds like the perfect solution to all of your marketing problems: Use skillfully crafted content to generate a population of followers who love what you do, what you say, and what you stand for so that you never have to advertise again because your tribeis standing at the ready. Proponents of tribal marketing present […]

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Without a Compelling Title (or Subject Line), Nobody Will Ever Read Your Finely Crafted Content

Presbyterian minister Frank Crane was a speaker, columnist, and author who created a series of “Four-Minute Essays” published in the early 20thcentury. He wrote about positive thinking, and much of his work has been lost over time. However, his commentary on book titles shows that even though Mr. Crane lived, wrote, and died long before […]

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How to Win at Google’s Algorithm Game

When Google or any other search engine or platform changes its algorithm, everyone on the site who relies on that platform for traffic is in peril. When we create content, we create it to be optimized for the search engines as they are currently. That is why it is called “search engine optimization.” When the […]

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3 Content Marketing Tips from Successful Nonprofit Promotional Campaigns

If your business is like 99 percent of businesses out there, then your most valuable customer is, ultimately, the customer who comes back. Customers who return to a business repeatedly over time, known as repeat customers, tend to generate about 40 percent of revenue for brick-and-mortar stores. For online retailers, that number is much higher […]

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Can Becoming an Official Social Media Influencer Help Your Business?

Just a few years ago, the term social media influencer was restricted mainly to make-up artists and celebrities. These individuals used their massive social media followings (usually on Twitter or Instagram) to promote products essentially by posting images of themselves using them and describing why they liked them or where to get them. When someone […]

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Clickbait or Not, Buzzfeed Has Lessons to Teach You

If we told you that you could learn a few things about successful content marketing from BuzzFeed, you probably would be taken aback. After all, BuzzFeed, while ubiquitous, is not exactly known for its amazing journalism, incredible writing, or even educational content – all things that most content strategists insist are the keys to successful […]

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What You Should Learn from YouTube’s Latest Content Strategy

If you loved Karate Kidas a child, then you probably watched YouTube’s revival of the franchise, titled “Cobra Kai,” with great interest. You weren’t alone. In fact, the first episode was considered a raging success, with more than 50 million views in just five months. Analysts were heralding YouTube as Netflix’s challenger in the original […]

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3 Myths About Content That Could Kill Your Entrepreneurial Aspirations Permanently

Would you believe it if we told you that the number of blogs today on Tumblr alone is more than double the total number of blogs online in 2013? You better believe it, because it’s the truth! According to Statista.com, in July 2017, Tumblr boasted 350 million blogs. In 2013, there were an estimated total […]

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The Pros and Cons of Using Yoast

If you have a WordPress blog, then you probably have heard of Yoast. Yoast, short for Yoast SEO, is a plugin for WordPress used to help bloggers easily make their posts and their website as friendly to search engines as possible. Yoast employs a traffic-light rating system that is easy to understand and makes helpful […]

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The ‘Hidden Gold Mine’ in Your Online Reviews

We all know that a negative online review can wreak havoc on your business, but have you ever stopped to think about leveraging the positive ones? A positive online review is a great thing for any company, but most companies tend to spend far more time worrying about the one negative review than leveraging the […]

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