Desert Path Marketing Group
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All posts by DesertPath

Help Not Sell To Engage Customers

Is Your Content Strong Enough To Help? The goal of your website, and the content you have there, should be to attract, engage customers and delight customers online. The stronger the content for your target audience, the more visitors you will attract. More visitors mean more leads and more leads mean more customers and more […]

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How to Measure Engagement With Your Audience

Once you have the key content in place, you want some way to measure engagement with your online audience to see if this is working. One of the best ways to measure this is by adding an inbound marketing program to your content. We can also help you with this. Sometimes people confuse content marketing and inbound […]

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How are you helping customers who are searching for trustworthy, honest content about your business?

How are you helping customers find out about your business, what you offer and how you differ from the competition? While many talk about Google and the importance of search engine optimization, there is something just as important that is frequently overlooked. If your potential customers find your website and stop by for a visit, […]

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How good will your content marketing be in 2016?

By John Triplett Desert Path Marketing Group A good content marketing program is an essential tool for businesses in 2016. Prospects want to learn and investigate options on their own. A strong content marketing program is a key to their self-education process about your business, your products and your credibility. Timely, relevant, top-quality and authoritative […]

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]

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