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All posts by DesertPath

3 Myths About Content That Could Kill Your Entrepreneurial Aspirations Permanently

Would you believe it if we told you that the number of blogs today on Tumblr alone is more than double the total number of blogs online in 2013? You better believe it, because it’s the truth! According to Statista.com, in July 2017, Tumblr boasted 350 million blogs. In 2013, there were an estimated total […]

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The Pro’s and Con’s of Using Yoast

If you have a WordPress blog, then you probably have heard of Yoast. Yoast, short for Yoast SEO, is a plugin for WordPress used to help bloggers easily make their posts and their website as friendly to search engines as possible. Yoast employs a traffic-light rating system that is easy to understand and makes helpful […]

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The ‘Hidden Gold Mine’ in Your Online Reviews

We all know that a negative online review can wreak havoc on your business, but have you ever stopped to think about leveraging the positive ones? A positive online review is a great thing for any company, but most companies tend to spend far more time worrying about the one negative review than leveraging the […]

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Why Monsanto’s $2 Billion Payout Should be a Warning on Content Marketing

Do you consider content marketing an integral part of your promotional strategy? If so, then you probably should be paying close attention to a certain billion-dollar weed-killer settlement reached recently (May 2019) in Oakland, California, between a West Coast couple who say Roundup gave them both non-Hodgkin’s lymphoma and “Big Superfood” giant Monsanto, commonly known […]

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How to Know if You Should be Curating Content

In the words of one of the greatest content marketers of all time, Kylie Jenner, “I just like to be original.” Jenner, who has dominated social media consistently and with her 100 million Instagram followers and similar volumes of Facebook, Twitter, and YouTube followers (but not SnapChat, which makes her “sad” – a tweet that […]

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What Every Blog Owner Should Learn from the College Admissions Scandal

It has just the right amount of scandal to be addictive and just the right amount of entitled wealth and privilege to make us feel justified in constantly tracking (and gasping over) the excesses of our U.S. celebrity population as they are exposed for buying their kids’ way into prestigious colleges across the country. As […]

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The Pro’s and Con’s of Posting Content Daily

It is fairly well established at this point that effective content marketing is probably the most reliable way to get large volumes of qualified leads for your business. However, new information from marketing studies conducted by the experts at HubSpotand Social Media Examinerindicate that while posting regularly is great, posting daily can generate some serious […]

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Hiring a Professional Content Strategist Who Can Make a Difference

You think you’ve done everything right. You set up a website for your business, branded yourself well and consistently, established social media profiles on every major platform, hired a professional writer to create compelling content for your blog, and, most importantly, you have a useful product or service that you consistently deliver with sterling results. […]

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3 Things to Know About SEO Before You Hire a Content Strategist

If you are like most business owners, you know that you need good content on your website in order to make that website work the way it should, generating lots of qualified leads for customers and clients for you. This need, while widely acknowledged among entrepreneurs and business owners at all levels, often goes largely […]

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5 Blogging Facts to Inspire Your Content in 2019

Even the most prolific and gifted writers get “writer’s block” from time to time. But what do you do when your writer’s block is hurting your business? Bloggers, more than any other type of writer, are likely to suffer from mental blocks when creating content. This is due, in large part, to the immediately responsive […]

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