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3 Ways to Give Your Readers What They Want (and Get What You Want, Too)

When it comes to content marketing, success can sometimes be a mystery. Business owners new to this type of marketing may feel as if they will never understand what distinguishes a good content marketing campaign from a poor one, never know (in advance) the signs of success versus failure. First of all, that is what […]

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The Pros and Cons of Maintaining Multiple Blogs

Brand experts stand sharply divided on the subject of multiple blogs. Conventional wisdom states that running multiple blogs is a bad idea. It distracts your readers and confuses your message. However, there are certainly some cases that disprove that conventional wisdom! What about social media brand experts Buffer, for example? That company runs four distinct […]

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3 Online Content Strategies Lessons from 1993’s Offline ‘Got Milk’ Campaign

In 1993, the world was a very different place. Most notably for those of us dedicated to content marketing strategy, the internet as we know it today did not exist. You could not blog about your product to gain attention for your business launch, nor could you buy sponsored advertising or (dare we say it) […]

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Why You Should Consider Sharing Proprietary Information

In 2017, royalty-free image marketplace Shutterstock won awards for its infographic on creative trends for the year. Shutterstock’s infographic was simple: just two images demonstrating two stark trends in graphic design that its analysts predicted would dominate the market that year. The company produced the images based on proprietary data and included important information that […]

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Should You Play the Game of Thrones with Your Content Marketing?

If you live under a rock, it’s probable that you didn’t sign up for HBO so you could watch the hugely successful series Game of Thrones. However, we are willing to bet you heard about it, even under your rock. That is due to a number of things, including that the show was broadcast in […]

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The Truth About ‘Side Hustles’ and Your Internet Marketing Success

According to a recent survey from Bankrate.com, nearly half of all millennial workers say they have a “side hustle” they use to earn extra money on the side. In today’s “gig economy,” American workers are constantly encountering new ways to earn cash without the commitment of taking on a traditional job. There are countless success […]

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The Pros and Cons of Tribal Content Marketing

It sounds like the perfect solution to all of your marketing problems: Use skillfully crafted content to generate a population of followers who love what you do, what you say, and what you stand for so that you never have to advertise again because your tribeis standing at the ready. Proponents of tribal marketing present […]

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Without a Compelling Title (or Subject Line), Nobody Will Ever Read Your Finely Crafted Content

Presbyterian minister Frank Crane was a speaker, columnist, and author who created a series of “Four-Minute Essays” published in the early 20thcentury. He wrote about positive thinking, and much of his work has been lost over time. However, his commentary on book titles shows that even though Mr. Crane lived, wrote, and died long before […]

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How to Win at Google’s Algorithm Game

When Google or any other search engine or platform changes its algorithm, everyone on the site who relies on that platform for traffic is in peril. When we create content, we create it to be optimized for the search engines as they are currently. That is why it is called “search engine optimization.” When the […]

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3 Content Marketing Tips from Successful Nonprofit Promotional Campaigns

If your business is like 99 percent of businesses out there, then your most valuable customer is, ultimately, the customer who comes back. Customers who return to a business repeatedly over time, known as repeat customers, tend to generate about 40 percent of revenue for brick-and-mortar stores. For online retailers, that number is much higher […]

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