Desert Path Marketing Group is a network of experienced marketing and media professionals led by John Triplett, a veteran of Cox Interactive Media, along with experienced journalists and marketers Linda Wienandt and Diane Porter. Media businesses, in fact all businesses, have a brand and a story to tell that show their expertise and authority. These stories will not only engage, inform, surprise, delight, and impact your audience, but will also deliver on measurable business goals. Make the connection between your audience, your brand and your readers and customers with these stories.
John Triplett founded Austin360.com for Cox Interactive Media then managed their network of city sites. In addition he has worked for Belo Interactive and Gannett in various digital business development, sales, marketing and content roles.
Linda Wienandt is a multi-skilled, veteran journalist with experience in reporting, editing, photography, design, digital content creation, sales & marketing and management. She has worked for the Associated Press, major metro newspaper companies (including Cox, Scripps, Capital Cities/ABC) and niche real estate investment-oriented magazines, as well as her own design & editing agency.
Diane Porter is an editor with more than 30 years’ experience at newspapers like the Austin American-Statesman, the Atlanta Journal-Constitution, The Arizona Republic and The Washington Post. She has been an editor working with a handful of senior reporters and given the responsibility — and joy — of telling stories in nontraditional forms, including long narratives, video, and tablet. She has been an Adjunct Professor at the Walter Cronkite School of Journalism at Arizona State University. She now works as an independent editor.
Our advisory board is headed by Kat Langman, the former vice president of strategy & operations at Moses Anshell, one of the top three advertising, marketing and public relations agencies in Phoenix.
Scott Bateman has worked for Cox Enterprises and Media General before launching his own company. Bateman has extensive experience in local advertising, marketing and content. His consulting and project management expertise covers all major functions of online general management including content, finance, marketing, advertising, and strategic planning.