About Our Team

Desert Path Marketing Group is a network of experienced marketing and media professionals led by John Triplett, a veteran of Cox Interactive Media, along with experienced journalists and marketers Linda Wienandt and Diane Porter. Media businesses, in fact all businesses, have a brand and a story to tell that show their expertise and authority. These stories will not only engage, inform, surprise, delight, and impact your audience, but will also deliver on measurable business goals. Make the connection between your audience, your brand and your readers and customers with these stories.

Leadership

John Triplett

John Triplett

John Triplett founded Austin360.com for Cox Interactive Media then managed their network of city sites. In addition he has worked for Belo Interactive and Gannett in various digital business development, sales, marketing and content roles.

Linda Wienandt

Linda Wienandt

Linda Wienandt is a multi-skilled, veteran journalist with experience in reporting, editing, photography, design, digital content creation, sales & marketing and management. She has worked for the Associated Press, major metro newspaper companies (including Cox, Scripps, Capital Cities/ABC) and  niche real estate investment-oriented magazines, as well as her own design & editing agency.

Diane Porter

Diane Porter

Diane Porter is an editor with more than 30 years’ experience at newspapers like the Austin American-Statesman, the Atlanta Journal-Constitution, The Arizona Republic and The Washington Post. She has been an editor working with a handful of senior reporters and given the responsibility — and joy — of telling stories in nontraditional forms, including long narratives, video, and tablet. She has been an Adjunct Professor at the Walter Cronkite School of Journalism at Arizona State University. She now works as an independent editor. Her website is www.editingbydiane.com

Advisory Board

Kat Langman

Kat Langman

Our advisory board is headed by Kat Langman, the former vice president of strategy & operations at Moses Anshell, one of the top three advertising, marketing and public relations agencies in Phoenix.

Scott Bateman

Scott Bateman

Scott Bateman has worked for Cox Enterprises and Media General before launching his own company. Bateman has extensive experience in local advertising, marketing and content. His consulting and project management expertise covers all major functions of online general management including content, finance, marketing, advertising, and strategic planning.

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Help Not Sell To Engage Customers

Is Your Content Strong Enough To Help? The goal of your website, and the content you have there, should be to attract, engage customers and delight customers online. The stronger the content for your target audience, the more visitors you will attract. More visitors...

How to Measure Engagement With Your Audience

Once you have the key content in place, you want some way to measure engagement with your online audience to see if this is working. One of the best ways to measure this is by adding an inbound marketing program to your content. We can also help you with this....

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