Latest Blog Posts

Help Not Sell To Engage Customers

Is Your Content Strong Enough To Help? The goal of your website, and the content you have there, should be to attract, engage customers and delight customers online. The stronger the content for your target audience, the more visitors you will attract. More visitors... read more

How to Measure Engagement With Your Audience

Once you have the key content in place, you want some way to measure engagement with your online audience to see if this is working. One of the best ways to measure this is by adding an inbound marketing program to your content. We can also help you with this.... read more

Who is Desert Path Marketing?

Desert Path Marketing Group is a network of experienced marketing and media professionals led by John Triplett, a veteran of Cox Interactive Media, along with experienced journalists and marketers Linda Wienandt and Diane Porter. Media businesses, in fact all businesses, have a brand and a story to tell that show their expertise and authority. These stories will not only engage, inform, surprise, delight, and impact your audience, but will also deliver on measurable business goals. Make the connection between your audience, your brand and your readers and customers with these stories.

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Our Services

Audience Building

We believe in building content your audience really wants to read. This means it is about them and not necessarily about you and your product. Great content works best when your audience responds to it. We help you focus on what your company and your people do well and help tell that story in a way that will build audience on your website.

Marketing Analytics

We stay right on top of all the important analytics and share them with you as often as you would like. Marketing analytics are like great teachers. Are you in touch with exactly what visitors are doing on your website and what they are not doing on your website? Good analytics are the key to understanding what your audience is really doing and teach you how to give them more of what they want. Then, they will spend more time on your site and visit more often.

Content Strategy

We use the audience building and email newsletter strategy in the beginning to build more audience on your site and in social media. More audience means more visitors and more visitors mean more leads and more leads mean more sales. That is the strategy we help you build.

Email Marketing

We can send out sponsored advertising messages to your email lists and help engage customers or third-party advertisers for you.

Email Newsletters

Regular email newsletters will provide helpful, useful content for your subscribers on a regular, consistent basis. This over time will help bring more visitors to your site and help them find your content. We help with everything from great subject lines to get them to open in the first place to great writing to get them to click over to your website.

Professional Blog Writing

We believe in longer-form, storytelling blogs with high quality, in-depth content that will perform long-term for you on your website. Our team of experienced journalists do the quality research and writing you would expect from any top news organization. We bring that quality to your website. We can also help you develop a blog network of experts in the field your company covers. We help find and curate these blogs and bring these experts on to your site to help you be a source of thought leaders in your industry.

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Editing

We believe in the importance of careful editing and understand the delicate process of helping writers achieve their best work. Our editing can help turn your chapter into a book, your book into a great read. If you’re ready to hire and work with an editor who will bring energy and creativity to the project you love, you’re in the right place. Authors feel at home working with us because we share their passion for great writing — and know how to make each writer’s voice shine.

About Us

Learn more about our expert team of marketing professionals.

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